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MoviePass now forcing users to choose between two movies a day

MoviePass now forcing users to choose between two movies a day

So much for movie night.

Cash-strapped MoviePass saw its service crash for the third weekend in a row Friday evening, leaving its 3-million-plus subscribers unable to head to the theater.

The app crash came just hours after the company quietly rolled out its latest ploy to keep users from heading to the theaters: forcing them to choose between a terrible film and a terrible showtime.

Before the service went down, subscribers on Friday could only choose between two options â€" the critically-panned horror flick “Slender Man” and the latest “Mission: Impossible” sequel at an odd hour.

At the AMC Empire 25 in Times Square, for example, the two showtimes available for the 147-minute “Mission: Impossible â€" Fallout” were 2:30 p.m. and 10:45 p.m. A moviegoer attending the late showtime would exit the theater at roughly 1:45 in the morning.

Meanwhile â €œSlender Man,” a horror movie centered around an viral internet hoax, currently has a 16-percent critical rating on Rotten Tomatoes.

In an interview with The Post on Friday, CEO Mitch Lowe confirmed the new policy, noting that the two movies on offer might change each day.

“Unfortunately, in order to stay financially stable we’ve had to curtail the service,” Lowe said. “We had to right the ship as far as the amount of money we were burning.”

The new move was designed to help the company limp along until mid-September, when all of its monthly users will have been moved to a new plan that limits them to three movies a month, Lowe said.

He denied, however, that MoviePass was deliberately offering inconvenient showtimes, and insisted that over the next few weeks, subscribers will see films throughout the day.

“This has been a challenging time for us and our customers. We’re just trying to save our service to be able to be available lon g term.”

Lowe said that investors believe in the sustainability of MoviePass’ new pricing plan, but are waiting to see what percentage of the service’s 3-million-plus subscribers renew at the three-movies-per-month rate.

In May and June, MoviePass lost an estimated $85 million, and had been averaging a loss of $20 million per month before that.

Shares of MoviePass parent company Helios and Matheson hit an all-time low of 4.8 cents on Friday, and ended the week down 19.9 percent at 5 cents.

Two weeks ago, MoviePass â€" which costs $9.95 per month and pays full price for every ticket its users purchase â€" went dark for several days due to the company running out of cash.

It is not clear if MoviePass ran out of funds this time, or if it now has a limit on the number of tickets it will purchase each day.

MoviePass did not respond to a request for comment following the crash.

Earlier Friday, the new Winnie the Pooh movie “Disney ’s Christopher Robin” was available at certain theaters with similar late-night showtimes as “Mission: Impossible.”

Shortly after The Post asked Lowe about whether the late-night hours were suitable for children, the movie disappeared from MoviePass altogether.

Source: Google News Movie

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