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Ziro, Hornbill, Hampi festivals: Bengalureans' new excuse to travel is music

Ziro, Hornbill, Hampi festivals: Bengalureans' new excuse to travel is music

Ziro, Hornbill, Hampi festivals: Bengalureans' new excuse to travel is musicBy Smita Balram, ET Bureau|Oct 17, 2018, 11.40 AM IST
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It was not the first time that voice-over artist Pavitra Ghanshyam was visiting Rajasthan but this holiday had a new tune to it. She travelled to Ranthambore and Jodhpur to attend music festivals. Historic havelis and forts became backdrops for performances by Sufi singers, tribal artistes, folk and indie musicians.
“It is not everyday music. Listening to it on streaming platforms would never give me the feel. Since I love music and travel, I combined the two and made an experiential holiday out of it,” said Ghanashyam.
Bengalureans have discovered a new excuse to travel â€" music. Domestic music tourism is a hit among millennials and Generation Z. It is not just the concerts of international artistes like Bryan Adams and Coldplay or festivals like Sunburn. They are making travel plans around national and regional music festivals like the Ziro Festival in Arunachal Pradesh, Hornbill in Nagaland and Hampi festival closer home.

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Food blogger Nikhilesh Murthy holidayed in Kovalam during the Covelong Festival. The event brings together surfing, yoga and live music by bands from various parts of Tamil Nadu. A camping music festival called Summer Storm in Ooty, earlier, made for a two-day vacation.
“It’s a good way to listen to Indie and overseas music bands who usually go unheard as they don’t get standalone platforms. I get to meet new and like-minded people. It is also an opportunity to explore local food,” said Murthy.
According to a recent study by travel platform Expedia, domestic music tourism is witnessin g a 25-30% year-on-year growth in queries and bookings. What’s more, Bengaluru overtakes Delhi and Mumbai here.
“Our study shows that Bengaluru has an evolved consumer base. The Bengaluru’s traveller is on par with the American and European traveler,” said Manmeet Ahluwalia, marketing head.
Rajasthan, Pune, the north-east, Khajuraho and Konark are popular destinations for music and dance tourism in India, he pointed out.

Travelling By Air For The First Time? Keep This Check-List Handy

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Travel Right

11 Aug, 2018Tra velling by air for the first time can get anyone jittery. But if you just follow the basic rules, navigating your way through the airport can be a breeze. Here are a few tips to help you for your first flight:

Pack Light

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Seema Jaising has added music tourism as the new vertical at her travel company Che Experiences & Travels this year. She is planning a travel package for a folk festival at Nagaur, Rajasthan, next year.
Direction of the Music
Rajasthan, Pune, the north-east, Khajuraho and Konark are also popular destinations for music and dance tourism in India
The Correct Note
A recent study says domestic music tourism is witnessing a 25-30% YoY growth in queries and bookings
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